“Is good for you….”
And at next year’s Cheltenham Festival, a pint will cost 30p less than it did this year…..
High fiving and Mexican Waves all across the Cotswolds and further afield…
The price of Guinness grabbing the headlines – but no surprise that the Chief Executive Guy Lavender has sought to tackle the falling attendances and the general sense of unease on customer experience head on….
New brooms and new brushes maybe. But where others might have put the head in Cotswold sand, Guy has moved quickly to confront the issues that have led to several negative Festival headlines…
A fabulous four days of sport – but the lustre had waned, and several have turned their backs. Getting them back is the hard part. Plenty have found that a comfortable sofa, excellent TV coverage and a few mates to share a glass with is an eminently more affordable and alluring prospect. And there are big screens in Benidorm too…
Guy and his team have a tough job to re-engage with those who have decided to spend their pound or their euro elsewhere but I’m certain that he will give it a proper go…
A vibrant Cheltenham is essential to Jockey Club coffers and is pivotal in determining their funding plans across other tracks…
I buy around 6 pints of Guinness each day at the Festival. I reckon. Not all for personal consumption – obviously. But a round of drinks for mates will see a daily saving of about £1.80. Let’s say £10 over the meeting. Sounds like enough for a life changing antepost accumulator…!!
The Thoroughbred Breeders Association (TBA) gathering here yesterday morning was good fun. Some wise folk with interesting and diverse thoughts on the state of our sport…
The sands of time drift by and old friends head on to pastures new….
Dickie Bird. An Umpire, but a sporting hero of my youth….
